# NiftyImages

> NiftyImages is a real-time image personalization platform for email and web. It lets marketing teams create dynamic, data-driven images — personalized text, countdown timers, live local weather forecasts, live charts, polls, maps, and more — that render at the moment of open, not at send time. NiftyImages works with any ESP or marketing automation platform via simple image URLs, so no engineering work or platform migration is required.

## Key capabilities

- Personalized Images: render unique text, images, and data for each recipient using ESP merge tags, Data Stores, or live APIs
- Image Effects: stack grayscale (adjustable level), Gaussian blur, threshold, and dithering effects on any image layer — applied server-side at render time and available on static, dynamic, and data-driven images
- Countdown Timers (Timer Studio): fully designable animated countdown timers with custom layouts, fonts, progress visuals, and dynamic end dates
- Live Local Weather: Weather Text and Weather Icon layers render each recipient's live local forecast at the moment of open — ten fields (city, condition, current temp, high/low, chance of rain, wind, humidity, day name, date) at any day of a 7-day forecast (today plus 6 days ahead); location resolves via zip or lat/lng URL parameters with IP-geolocation fallback; automatic °F/°C and localized day names by recipient country; condition-to-image icon mapping with ready-made icon sets; a forecast-strip generator and starter templates; fail-safe fallback text/images when location is unknown
- Rule-Based Content (Rule Sets): one image URL that automatically swaps creatives based on time, location, device, weather forecast, audience data, or custom rules — Weather conditions can test any forecast field at any day offset (temperature and rain-chance thresholds, condition buckets, text and date comparisons) to serve e.g. a rainy-day creative vs a sunny-day creative
- A/B Split Testing: test image variants with a single URL; traffic is split automatically and the winner is served to all subsequent openers
- Live Polls: embed polls in email where subscribers vote with a click and results update in real time
- Social Signals: live social-proof counters in email images — every click or open bumps the number, with signal_key for fresh counters per campaign or catalog item, nuid dedupe, and honest cold-start controls
- Personalized Charts: pie, bar, line, doughnut, gauge, and progress charts driven by subscriber data or live APIs
- Dynamic Calendars: calendar images with personalized highlighted dates, styled inside the image editor
- Geo-Targeted Maps: per-subscriber map images based on location data such as ZIP code, city, or stored address
- Critical Messages: inject urgent banners into emails already in inboxes — toggle on/off in real time without resending
- Scratch-Off Experiences: hosted interactive scratch-off landing pages that reveal personalized offers or rewards
- Data Sources: connect hosted Data Stores (CSV/managed tables) or External Web APIs to power any image type with live data
- AI & Agent Access (Store MCP): a hosted Model Context Protocol (MCP) server lets any MCP-capable AI — Claude, ChatGPT, Codex, Cursor, Claude Code — manage Data Stores conversationally (count, search, update, CSV import); store-scoped API keys, confirm-gated deletes, and read-only vs. destructive tool annotations keep agents safe; overview at https://niftyimages.com/Connect
- Agent-Ready Developer Docs: llms.txt and a full Markdown documentation bundle for LLM ingestion, OpenAPI schemas, and published Agent Skills for store CSV import, store query/export, timer workflows, image browsing, and maps at https://dev.niftyimages.com/
- Mobile Capabilities: reuse the same NiftyImage URL across rich push notifications, MMS, SMS link previews, RCS rich cards, WhatsApp templates, and image-based in-app messages — no mobile SDK required
- Agency Access: multi-user roles, permissions, and folder-level scoping for teams and agencies managing multiple brands
- ESP-Agnostic: works with any email service provider or CRM through standard image URLs and merge tags
- HubSpot Integration: native OAuth connection to one or more HubSpot portals — pulls HubSpot contact properties (standard and custom) into the merge-tag picker and pushes finished NiftyImages into HubSpot as reusable Custom Modules
- Klaviyo Integration: native OAuth connection to one or more Klaviyo accounts — pulls Klaviyo profile properties (standard and custom) into the merge-tag picker and pushes finished NiftyImages into Klaviyo as Universal Content blocks in one click
- Braze Integration: native REST API connection to one or more Braze workspaces (US and EU instances) — pulls Braze standard and custom attributes into the merge-tag picker using Braze-native Liquid syntax and publishes finished NiftyImages into Braze as reusable Content Blocks in Email (HTML) or Cross-channel (Image URL) format for email, push, in-app messages, Content Cards, and SMS link previews

## Important pages

- https://niftyimages.com/ — Homepage; product overview, key features, and sign-up CTA
- https://niftyimages.com/Features — Features overview; grid of all product capabilities with descriptions
- https://niftyimages.com/PersonalizedImages — Personalized Images feature detail page
- https://niftyimages.com/CountdownTimers — Countdown Timers (Timer Studio) feature detail page
- https://niftyimages.com/Weather — Live Local Weather feature detail page: forecast text and icon layers, multi-day forecast strips, and weather-based Rule Set targeting
- https://niftyimages.com/Charts — Personalized Charts feature detail page
- https://niftyimages.com/RuleSets — Rule-Based Content (Rule Sets) feature detail page
- https://niftyimages.com/Polls — Live Polls feature detail page
- https://niftyimages.com/SocialSignals — Social Signals feature detail page: live social-proof counters that grow with every click or open
- https://niftyimages.com/Maps — Geo-Targeted Maps feature detail page
- https://niftyimages.com/Calendars — Dynamic Calendars feature detail page
- https://niftyimages.com/ABSplitTests — A/B Split Testing feature detail page
- https://niftyimages.com/CriticalMessages — Critical Messages feature detail page
- https://niftyimages.com/Scratchers — Scratch-Off Experiences feature detail page
- https://niftyimages.com/DataSources — Data Sources (Data Stores and External Web APIs) feature detail page
- https://niftyimages.com/Mobile — Mobile Capabilities: same image URL across rich push, MMS, SMS link previews, RCS, WhatsApp, and image-based in-app messages
- https://niftyimages.com/Agency — Agency Access (multi-user roles and permissions) feature detail page
- https://niftyimages.com/Connect — AI & Agent Access detail page: hosted Store MCP server, first-class REST API, and agent-ready developer documentation
- https://niftyimages.com/Integrations/Braze — Braze Integration detail page: merge-tag sync, Content Block publishing, and multi-workspace support
- https://niftyimages.com/Pricing — Pricing plans (Starter, Pro, Enterprise, High Volume) with free trial
- https://niftyimages.com/WhatsNew — Product updates and recent feature releases
- https://niftyimages.com/WhatsNew#social-signals — Social Signals announcement: live social-proof counters in email that grow with every click or open
- https://niftyimages.com/WhatsNew#weather — Live Local Weather announcement: forecast layers, weather icons, multi-day strips, and Weather rules in Rule Sets
- https://niftyimages.com/WhatsNew#connect-ai — API & AI Agent Access announcement: connect Claude, ChatGPT, Codex, or Cursor to Data Stores via the hosted MCP server
- https://dev.niftyimages.com/ — Developer & AI documentation: REST API reference, OpenAPI schemas, MCP "Connect with AI" guide, llms.txt, Markdown docs, and Agent Skills
- https://dev.niftyimages.com/docs/connect-ai — Step-by-step guide to connecting an AI assistant to a NiftyImages Data Store over MCP
- https://niftyimages.com/WhatsNew#base64-merge-tags — Base64-Encoded Merge Tags announcement: hide personalized values in image URLs with a forgiving, fail-safe decoder
- https://niftyimages.com/WhatsNew#image-effects — Image Effects announcement: grayscale, blur, threshold, and dithering for image layers
- https://niftyimages.com/Signup — Free trial sign-up
- https://niftyimages.com/Movable — Movable Ink alternative: enterprise-grade open-time personalization (dynamic imagery, live data, real-time experiences) through a standard image URL, with no ESP integration or lengthy implementation; includes free sign-up
- https://niftyimages.com/ContactUs — Contact form and support email (support@niftyimages.com)
- https://niftyimages.com/Privacy — Privacy policy
- https://niftyimages.com/Terms — Terms of Service
- https://niftyimages.com/RequestDemo — Request a personalized product demo
- https://niftyimages.com/Strategy — Book a free strategy session for campaign guidance

## Getting started

- Sign up for a free trial at https://niftyimages.com/Signup — no credit card required
- Switching from Movable Ink? Start at https://niftyimages.com/Movable — same free sign-up, no ESP integration required
- Request a demo at https://niftyimages.com/RequestDemo to see the platform in action
- Contact the team at support@niftyimages.com or https://niftyimages.com/ContactUs
- Sign in to the app at https://app.niftyimages.com